YouTube SEO is the process of optimizing videos, playlists and channels. The goal is to place them as high as possible in the social network’s organic search results for a specific search term.
The positioning of videos on YouTube is one of the most interesting aspects of video marketing. The future of communication is video. As statistics show, even the most complex concepts can be easily communicated through video.
However, making a good video is not enough to achieve good placement. The goal is to improve the YouTube ranking of all video content. Let’s see below what techniques should be used.
Youtube Seo: what techniques to use
One of the most important techniques is to target keywords with high search volume to get traffic.
Unlike traditional optimization, YouTube does not have an official keyword research tool. As a result, all third-party tools provide completely arbitrary numbers compared to Google’s Keyword Planner.
Fortunately, there are tools and techniques that can be used to determine the YouTube search volume of keywords.
For example, YouTube suggest and Google suggest are very similar. Simply type an initial keyword into the YouTube search bar and a list of related searches containing that keyword will be shown.
Let’s see in the next section how to improve the visibility of videos on Youtube.
Improve the visibility of Youtube videos
Here is how to improve the visibility of videos on Youtube:
- Verify your account: this verification offers many advantages and should be the first priority. Once you have entered your phone number and verified your account, you can upload videos that last no longer than 15 minutes, however. Then add custom thumbnails, broadcast live, and appeal to content identification requests.
- Perform Keyword Research: finding the keywords that relate to the message/brand and are most frequently requested is the first step in climbing to the top. It is important to define a priori the visibility goals you want to achieve.
- Create the video: the third step is to create a video that captures what the target audience requires. After keyword research, it was found that “Pasta and Bean Recipe” is a keyword that generates many views. Now you need to create a video that can explain to viewers how the product/service can help make pasta and beans a star in the kitchen. Once the video is created, you need to optimize the filename with the keywords you want to expose and upload a customizable thumbnail (1920×1080, less than 2MB) that encourages views of the content.
- Optimize: optimizing the title means writing a catchy one that includes (perhaps at the beginning) the keywords for which you are seeking placement. An optimized title allows viewers to identify the video as content that “matches” their search intent and indicates to search engines the topic of the content. Then you need to optimize the description by entering keywords in the appropriate field; the description is what the viewer will watch in the video. You need to explain briefly and convincingly what users will find when they watch the video. When describing the products, it would also be appropriate to include the main keywords identified when searching for them. Then upload the tags of the video with the keywords found with the KR. However, care should be taken not to overuse them just to increase the number of views. The tags should include all terms that users may search for with the intention of viewing the topic or other described in the video.
It is far from trivial to ask people to subscribe to the channel within videos. Subscriptions, views, and shares are ranking factors and directly influence video ranking.
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